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Practical writing on web development, custom applications, and digital strategy from the High Sierra Technology team.

April 22, 20263 min readweb developmentsmall businessstrategy

Custom vs. Template Website: Which One is Right for Your Business?

When a Squarespace template is the right call, when it isn't, and the hidden costs of each choice. A frank guide for small business owners deciding how to invest in their website.

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April 15, 20262 min readweb developmenthiringsmall business

How to Choose a Web Developer for Your Business

A practical checklist for non-technical founders evaluating web developers — what to ask, what to ignore, and how to spot the difference between a portfolio and a process.

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